Mestrado e Doutorado em Administração FUMEC

The PDMA Area of Concentration is called Strategic Management of Organizations, and consists of two Research Lines:

Strategy in organizations and organizational behavior (EOC Line)

Studies in Public, Private and Non-Profit Organizations, on the evolution of organizations, strategy, entrepreneurship, people management, governance and organizational behavior on group and individual processes.

This line of research covers content related to the following topics:

1. Organizational strategies and arrangements;
2. Cooperative strategies;
3. Corporate governance;
4. Culture and change;
5. Knowledge management
6. Formulation of strategies and public policies
7. Management of contracts and agreements.

Studies on the dimensions of organizational behavior, such as:

1. Perception and decision-making process;
2. Motivation and commitment;
3. Communication;
4. Leadership and management;
5. Conflict and negotiation;
6. Entrepreneurship;
7. Competence and career management.

Innovation, technologies and marketing (ITM Line)

Research on innovation, logistics, finance, technologies and marketing, within a strategic perspective.

This line includes research in:

1. Project Management
2. Consumer behavior;
3. Technologies applied to marketing;
4. Innovation;
5. Logistics;
6. Distribution networks and channels;
7. Marketing compound;
8. Ethics;
9. Critical analysis of marketing actions.

Studies of models, processes and technologies adopted by national and international organizations in the search for their superior performance in competitive markets.