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President Trump's VERY controversial Super Bowl ad garners buzz

"Kelly Padbury" (09/02/2020)


President Trump's $5.6 million 30-second Super Bowl commercial sparked fury on Sunday after he boasted about freeing black prisoner Alice Johnson.

make-up-brushes-in-a-line.jpg?width=746&In the clip, priced at more than $186,000 a second, the president pitched himself as a champion of criminal justice reform and claimed credit for the release of Ms Johnson, who is shown crying and holding flowers, after she was released following a life sentence for nonviolent drugs offences. 

A second advert, aired after the Super Bowl, struck a more 'Trumpian' tone as it set out his nationalistic credentials with images of the US army, navy and air force alongside crowds cheering and waving US flags. 

His adverts were branded as 'trash' online by some viewers, while a former democratic speech writer also accused him of 'screaming at black athletes'. Others were impressed, however, telling Trump 'well done sir' and 'simply brilliant'.

Presidential hopeful Mike Bloomberg paid $11million for a 60-second ad space during the Super Bowl, in which he put himself forward as a president that would fight against the powerful gun lobby. 

The Super Bowl advert pitched Trump as a criminal justice reformer. It showed prisoner Alice Johnson crying and holding flowers after she was released from a life prison sentence following a conviction for nonviolent drug offences

Mr Trump's decision to feature Ms Johnson has been criticised online. Celebrity Kim Kardashian worked for her release, and hired a team of top lawyers. President Trump granted her clemency in 2018 following a visit to the Oval Office

Kim Kardashian pictured with Alice Johnson. Ms Kardashian has also written the foreword to Ms Johnson's memoir. Above right is Ms Johnson's tweet after the Super Bowl advert was broadcast

Trump tweeted the first advert with a caption saying he promises to 'restore hope in America. That includes the least among us'. The second advert, posted after the Super Bowl, had the caption 'Hope you liked this!'.





 







 

Trump's advert played during the game began with the phrase; 'Thanks to President Trump, people like Alice are getting a second chance.'

It then showed Alice crying and holding flowers following her release before stating that the president doesn't just talk about criminal justice reform, he 'got it done'.

Trump also claimed that through his work thousands of families have been re-united.

The advert was slammed online as 'embarrassing', 'pathetic' and 'racist', with one Twitter user even accusing the president of tearing families apart from 'the minute he got into office'. 

Former Democratic speechwriter Jake Maccoby also posted a tweeted accusing the president of hypocrisy, writing: '"Don't bring your politics into sports!" Trump screamed at black athletes while purchasing a million-dollar super bowl ad'.

Alice Johnson was released from prison following a tireless campaign headed by celebrity Kim Kardashian, who recruited a team of dedicated lawyers to work on her case.

She was granted clemency a week after an Oval office meeting with Trump in 2018.

Ms Kardashian also wrote the foreword to Ms Johnson's memoir, After Life: My Journey from Incarceration to Freedom, that was published last year.

After the ad went out, Ms Johnson tweeted it with the caption: 'Two Super Bowls ago I was sitting in a prison cell. Today I am a free woman and my story was featured in a Super Bowl Ad.

'I will spend the rest of my life fighting for the wrongly and unjustly convicted! God Bless America!'

Ms Kardashian tweeted to Ms Johnson 'so proud of you!!!' after viewing the advert.

Trump had also overseen the separation of families crossing the US-Mexico border during his presidency. Dozens of parents were split from their children and sent to jail while their sons and daughters were taken into foster care.

The policy was changed in 2018 following a powerful lobby, which included his wife and US first lady Melania. She also launched a 'Be Best' initiative that focused on the well-being of children.

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Share Despite the outcry, others heralded Trump's advert as a success. One tweeted: 'Over 100 million Americans saw this glorious Super Bowl ad by President Trump... Promises made. Promises kept.'

Another said: 'Powerful! Well done sir!'. And a third remarked that the advert was 'simply brilliant'. 

Trump's second video saw the president stray back onto nationalistic ground. He showed images of the US army (left), navy (centre) and air force (right) alongside the words stronger, safer and more prosperous

The second clip also shows President Trump and Mike Pence standing in front of American flags at a rally

Crowds of people cheering and brandishing American flags and vote Trump placards were also shown in the advert

The President's second advert, played after the Super Bowl, took him back onto home turf as it stressed his nationalistic credentials.

It begins with Trump walking towards a US flag before showing pictures of the US army, navy and air force as the words 'stronger', 'safer' and 'more prosperous' flash across the screen.

The video then reminded voters that the economy has swelled under Trump and unemployment has reached a 49-year low.

Some Twitter users again were not impressed, stating the advert 'made me vomit', 'really sucks' and 'the world is laughing at you'.

However, others were more convinced and called for 'four more years of you!', as well as saying 'God bless you President Trump!' and 'You're the best President Trump, with the Lord's love and prayers'.

Economic growth under the president has remained at a steady two to three per cent of GDP, although this is expected to slow due to trade tensions.

Wages have also climbed more than three per cent before slowing again, which may be linked to tax cuts. 

  Google Assistant's sweet advert with a husband asking the device to record memories of his late wife warms hearts during hotly anticipated $400million Super Bowl adverts as Bill Murray's 'Groundhog Day' reprisal for Jeep gets the most plaudits

Google Assistant 

News reporter Vic Vela was left in tears by the commercial, writing on Twitter: 'Google demonstrated that ads can be about more than just overpaid celebs and cheese-stained fingers. This was absolutely moving and beautiful, and for anyone who has experienced love and loss.'

Elsewhere, there was another non-celebrity ad that managed to gain a considerable amount of traction online.  

Google aired a tear-jerking commercial featuring an elderly man reflecting on happier times before his wife passed away. 

The man is heard asking his Google Assistant device to show him photos of the pair together and to record sweet memories from when his wife was alive. 

At the end, Google Assistant pulls up a record of all the man's notes. The oldest one, from May 2017, reads: 'Loretta always said, don't miss me too much, and get out of the dang house.'  



News reporter Vic Vela was left in tears by the commercial, writing on Twitter: 'Google demonstrated that ads can be about more than just overpaid celebs and cheese-stained fingers. This was absolutely moving and beautiful, and for anyone who has experienced love and loss.' 

Courtney Effinger, watching the game with her family outside of Detroit, Michigan, liked the ad.

'It struck the heart chords,' she told Associated Press. 

The ad worked because not many ads took the 'quiet' approach this year, said Paul Argenti, a Dartmouth College professor of corporate communication.

'That´s why it stands out, it´s a little bit slower and focused on a social theme,' he said.

Google released a tear-jerking commercial which features an elderly man reflecting on happier times before his wife passed away as he asks Google Assistant to show him old photos and remind him of his favorite memories 

Mike Bloomberg's 2020 Election Campaign

President Trump wasn't the only politician to fork over millions of dollars for a Super Bowl spot. 

Democratic hopeful Mike Bloomberg outdid Trump by doubling the President's 30 second of airtime and splashing out $11 million to secure a 60-second commercial during the broadcast.  

Like Trump's commercial, Bloomberg's election campaign advertisement - which honed in on gun violence -  garnered mixed reviews. 

'I am not a Bloomberg fan, but I can acknowledge a really good ad when I see one, even if it is not for whomever I am supporting,' costume designer Terry Dresbach wrote. 

However, Fox News reported that the advertisement featured misleading statistics.   

 '2,900 CHILDREN DIE FROM GUN VIOLENCE EVERY YEAR' Bloomberg's ad stated, however the number was not attributed to any source. Should you beloved this post in addition to you would want to be given details about and staying on top of a sharp electricity rates is hard. But not with us! We are always searching our energy suppliers for great deals on Electricity & Gas. (http://Thehall.net/business/electricity-monster0117/) generously pay a visit to our own website.  

However, Fox claims 'a recent report from the Bloomberg-founded group Everytown for Gun Safety came up with that same number -- but only when it included teenagers ages 18 and 19 in the calculation. They are technically not children. 

Genesis

In the 30-second ad for Hyundai's luxury vehicle brand Genesis, Chrissy Teigen and John Legend appear at a glamorous party

Super star couple Chrissy Teigen and John Legend lent their star power to a commercial for Hyundai's luxury vehicle brand Genesis. 

In the 30-second ad, the couple appear at a glamorous party where Teigen pokes fun at herself for having plastic surgery as she addresses a crowd of attendees to tell them about a new car. 

'To the woman who hasn't had any plastic surgery, I saw you in the waiting room,' Teigen states, trying to get the lady's attention. 

The model's self-deprecating sense of humor went over well with viewers, with one Twitter user describing it as 'f**king hilarious'.

Hyundai   

Actors Chris Evans and John Krasinski also lit up the small screen in a commercial for Hyundai. 

The stars, who were both born in Massachusetts, adopted thick New England accents in the ad, which the Sonata's new Smart Parking feature. 

The commercial shows Evans and comedian Rachel Dratch watching as Krasinski steps out of his shiny new sedan and watches it park itself in a tight spot. 

A postman standing nearby raises alarm that no one is at the wheel to which Evans responds: 'That's all right, he's got Smaht Pahk!' 

Boston Red Sox star David Ortiz, AKA Big Papi, then appears nearby and calls the feature 'wicked smaht'.    

Massachusetts-born actors Chris Evans, Rachel Dratch and John Krasinski adopt thick New England accents in a Hyundai ad introducing the Sonata's new Smart Parking feature

Krasinski employs the Sonata's new Smart Park feature to get the car into a tight parking spot 



Amazon Alexa 


Ellen DeGeneres and wife Portia de Rossi welcomed viewers into their home in a Super Bowl commercial for Amazon Alexa. 

The power couple were seen using Alexa as they get ready to leave their house before DeGeneres asks de Rossi: 'What do you think people did before Alexa?'  

The ad then launches into a fake history lesson featuring old-timey maids, court jesters, newsboys, friends, secretaries and people with names similar to Alexa who are asked to do everything the device does. 

The long-winded lesson cuts off as DeGeneres and de Rossi get in their car and the latter comments: 'Yeah, I don't know what people did before Alexa.'  

Ellen DeGeneres and wife Portia de Rossi welcome viewers into their home in a Super Bowl commercial for Amazon Alexa which questions what people did before the device existed 



Hulu

Tom Brady's cryptic tweet that sparked speculation the NFL superstar was about to make an announcement about his future was actually just a Super Bowl commercial for online streaming service Hulu.

The New England Patriots quarterback tweeted a single black and white image last week that showed him walking onto an empty field at his home stadium in Massachusetts.

It immediately caused fans to speculate on whether Brady was about to announce his retirement or if he had signed with a new team for next season. 

But it turns out the frenzy was just a way to drum up buzz for Hulu. 

'They say all good things must come to an end... That the best just know when to walk away,' Brady said in the somber commercial. 

Tom Brady's cryptic tweet that sparked speculation the NFL superstar was about to make an announcement about his future was actually just a Super Bowl commercial for online streaming service Hulu

'So to my teammates, my family and most of all my fans, you deserve to hear this from me.' 

The 42-year-old six-time Super Bowl-winning quarterback then suddenly changed course and started giving details about Hulu's services. 

'Hulu doesn't just have live sports. According to the script they just gave me, Hulu also has your favorite cable channels, plus the greatest shows, movies and originals of all time. 

'So it's time to say goodbye to TV as you know it. 

'But me? I'm not going anywhere.' 

Doritos  




Sam Elliott (left)  remixes rapper Lil Nas X's (right) record-breaking 2019 hit Old Town Road in a Doritos ad

Doritos made an unexpected remix of rapper Lil Nas X's record-breaking 2019 hit Old Town Road for one of its ads on Sunday - bringing in Sam Elliott to perform a cover.  

The 75-year-old actor is seen entering an old saloon and reciting the song's opening lyrics in his trademark drawl as fellow patrons scowl.  

The base line of the original version of Old Town Road begins to play, shaking the bar as Elliott stands up and exits the saloon without a word. 

Elliott enters an old saloon and recites song lyrics in his trademark drawl

Planters 

Planters shocked customers last week when it killed off Mr Peanut in a teaser for a Super Bowl ad which shows the mascot and actors Wesley Snipes and Matt Walsh getting into a car crash

The trio are seen hanging onto a branch on the edge of a cliff before Mr Peanut sacrifices himself by letting go and falling to his death 

Planters shocked customers last week when it killed off its 104-year-old mascot Mr Peanut in a teaser for a Super Bowl commercial.  

The ad shows Mr Peanut and actors Wesley Snipes and Matt Walsh getting into a scary car accident in the NUTmobile that leaves them hanging over the side of a cliff.

Mr Peanut, who was introduced as the brand's mascot in 1916, saves his road trip companions by letting go and plummeting to his death. 

On Monday Planters announced that it is putting the campaign on hold in light of the deaths of Kobe Bryant, his 13-year-old daughter, and seven others in a helicopter crash on Sunday. 

Jeep

Super Bowl Sunday was held on February 2 - officially Groundhog Day -  and Jeep paid tribute to the special date. The company painstakingly recreated the 1993 movie 'Groundhog Day,' including the town square and other locales, with original actors Bill Murray, Brian Doyle Murray and Stephen Tobolowsky. 

The twist: instead of a Chevrolet truck, Murray uses a Jeep Gladiator truck. FCA Group marketing chief Olivier Francois said the ad worked to demonstrate the versatility of the Jeep truck since Murray does something different every day. 

This undated image provided by Jeep shows Bill Murray reprises his role as Phil Connors from the 1993 film 'Groundhog Day,' in a scene from the company's 2020 Super Bowl NFL football spot. (Jeep via AP)

Michelob ULTRA

WWE superstar John Cena inspires late night host Jimmy Fallon to get in shape in Michelob's new Super Bowl commercial 

Fallon complains about the struggles of staying fit as he and Cena drink Michelob Ultras at a bar after a workout  

WWE superstar John Cena inspires late night host Jimmy Fallon to get in shape in Michelob's new Super Bowl commercial.  

The 60-second ad begins with 45-year-old Fallon trying to work out with 42-year-old Cena - though it's not going so well.

Fallon gives up and the pair retreat to a nearby bar, where Cena convinces Fallon to get back in the gym as the pair sip on Michelob Ultra beers. 

Mountain Dew

Bryan Cranston channeled Jack Nicholson's iconic 'Here's Johnny' scene from the The Shining in an ad for Mountain Dew

The ad's final shots show Mountain Dew pouring out of the doors of an elevator, in a twist on the original film's waves of blood

Bryan Cranston and Tracee Ellis Ross recreated the iconic 'Here's Johnny' scene from the 1980 film The Shining in an ad for Mountain Dew. 

Cranston channels Shining star Jack Nicholson's demented hotel caretaker Jack Torrance as he carries an axe around a hotel and ominously calls 'Come out, come out, wherever you are....'

He then taps on the door as Ross hides behind with a bottle of Mountain Dew, saying 'I've got new Mountain Dew Zero Sugar.'

Cranston then proceeds to attack the locked door with an axe, before poking his face through the hole in the door and putting his own spin on the movie's iconic line: 'Here's Mountain Dew Zero!'

A terrified Tracee stops screaming and takes the drink while casually saying: 'I am thirsty'.

The ad's final shots show Mountain Dew pouring out of the doors of an elevator, in a twist on the original film's waves of blood. 

Rocket Mortgage 

Jason Momoa poked fun at his image of a tall, sculpted film star in this Super Bowl ad which shows him heading back to his luxurious mansion and decompressing after a long day, as he explains the virtues of home.

'What does home mean to me?' the Honolulu, Hawaii native, 40, said in the clip. 'It's my sanctuary. It's the one place I can let my guard down.

'It's where I can just kick back and be totally comfortable in my own skin.'

At that point, the 6ft4 screen star removed a pair of shoes that were adding to his height.

Momoa removed a dark T-shirt to reveal a slim frame - and not the chiseled look fans of the Aquaman actor have been accustomed to seeing.

'Rocket Mortgage understands that home is where I can be myself,' said the actor, who then pulled on his mane to reveal he was wearing a hairpiece. 'And that feels pretty darn good.'  

Special effects: Jason Momoa, 40, poked at his image of a tall, sculpted film star with flowing locks in a Super Bowl ad for Rocket Mortgage that aired on Sunday

Budwesier 

One of this year's Budweiser ads challenges common negative stereotypes of 'typical Americans' with heartwarming real-life footage of people helping each other

Budweiser has a penchant for pulling at heart strings in Super Bowl ads - often using adorable puppies and, of course, its herd of majestic Clydesdales.  

One of this year's ads is no different, featuring heartwarming real-life footage of people helping each other as a narrator reads off common complaints about 'typical Americans'. 

'America, look beyond the labels. You might be surprised by what you find,' the brand wrote in a Facebook post with the full commercial.  

However, the ad has been met with criticism in North Carolina for including protest footage from the 2016 Charlotte Uprising civil unrest which some say opened old wounds.

Hard Rock International 

Hard Rock International went all in on its first Super Bowl ad. 

It enlisted Michael Bay for a frenetic commercial showing a frenzied heist caper involving halftime performer Jennifer Lopez and her fiance Alex Rodriguez.

DJ Khaled, Pitbull, and Steven Van Zandt also made a cameo in the big budget ad. 

Halftime performer Jennifer Lopez popped up in an ad for Hard Rock International. Her fiance Alex Rodriguez also appeared in the commercial 

Coca Cola 

The soft drink giant brought attracted star power for a commercial spruiking the launch of Coke Energy. 

The ad showed actor Jonah Hill rallying to meet Martin Scorsese at a party by drinking the company's new energy drink. 

Coca Cola forked over more than $11 million for the 60-second spot, but its unclear how much they paid funnyman Hill and legendary director Scorcese to star in the clip.  

Cheetos

MC Hammer appears in a commercial promoting Cheetos Popcorn. The 90s hip-hop star recites his famous line 'Can't Touch This' as he pops up in various situations where people avoid performing mundane tasks because their fingers are covered in orange dust

Cheetos bought a Super Bowl slot for the first time in 10 years - hoping to make a splash by featuring MC Hammer.   

The 90s hip-hop star brings back his iconic line 'Can't Touch This' to promote the brand's new Cheetos Popcorn. 

Hammer is seen popping out of various objects behind people as they avoid performing mundane tasks like doing office work, helping carry things and holding babies because their fingers are covered in orange dust. 

Microsoft 

Microsoft's Super Bowl commercial celebrates San Francisco 49ers offensive assistant coach Katie Sowers, who will become the first woman to coach in the big game on Sunday

Microsoft's Super Bowl commercial sends an uplifting message by celebrating San Francisco 49ers offensive assistant coach Katie Sowers, who will become the first woman to coach in the big game on Sunday.  

The ad shows Sowers, who is also the first openly gay person to coach in the Super Bowl, reflecting on her childhood love of football and her rise through the NFL coaching ranks. 

At the end, she tells the camera: 'All it takes is one, and then it opens the door for so many,' before text on the screen reads: 'Thanks Katie for being the one

Little Caesars

Little Caesars seizes on the age-old saying 'best thing since sliced bread' in its first-ever Super Bowl commercial promoting its new delivery service

Office alum Rainn Wilson stars as the disgruntled CEO of 'Sliced Bread, Inc' who implodes in the wake of Little Caesars announcing that customers can now get pizzas delivered

Little Caesars seizes on the age-old saying 'best thing since sliced bread' in its first-ever Super Bowl commercial promoting its new delivery service.  

The ad stars Office alum Rainn Wilson as the disgruntled CEO of 'Sliced Bread, Inc'  who implodes in the wake of Little Caesars announcing that customers can now get pizzas delivered to their door.  

Wilson delivers the same intensity and incompetence fans loved from his Office character Dwight Schrute as the Sliced Bread headquarters descends into chaos after Little Caesars took over as 'the new best thing'. 

Squarespace

Winona Ryder went back to Winona, Minnesota - which she is named after - to create a website for the town in this Super Bowl Sunday ad.  

The cutesy commercial showed Ryder in a snowdrift on her laptop being confronted by a 'Fargo'-like cop.

The Edward Scissorhands star is also involved in a separate marketing campaign for the company. 

Winona Ryder went back to Winona, Minnesota - which she is named after - to create a website for the town in this Super Bowl Sunday ad

Bud Light Seltzer 



On Wednesday, Bud Light released two commercials - both featuring the superstar rapper - that fans can choose from to run during the big game.

Both of them show him downing Bud Light Seltzer, which the beer giants released earlier this year to try and keep up with brands like White Claw and Truly.

The first ad show Malone going into a store to buy Bud Light before he notices the seltzer. 

This then sets off a fight in his brain between tattooed characters over which one he should choose. In the end, he decides to choose both because he is 'rich'.

In the second spot he is in a bar and tries the mango-flavored Bud Light Seltzer for the first time. 

The taste sets off another battle in his brain where 'workers' ask all of his senses how the 100-calorie drink tastes.

Post Malone tries Bud Light Seltzer for the first time in the Super Bowl commercial set to air during the game on Sunday

Sabra hummus

Another teaser for the Sabra ad featured feuding Real Housewives of New Jersey stars Teresa Giudice and Caroline Manzo coming together to enjoy a bowl of hummus

Sabra hummus set out to show how versatile its dip can be by featuring a wide range of celebrity characters in its Super Bowl commercial.

A teaser for the ad made headlines last week after it was revealed to be the first time drag queens have appeared in a Super Bowl commercial.   

The teaser featured Kim Chi and Miz Cracker, who appeared on RuPaul's Drag Race, getting ready for a performance. 

'I hope this doesn't give me helmet hair,' Miz Cracker says as she tries to pull a helmet over one of her massive wigs.  

Another teaser featured feuding Real Housewives of New Jersey stars Teresa Giudice and Caroline Manzo coming together to enjoy a bowl of hummus.  

Rapper T-Pain is expected to make an appearance in the full commercial airing during the Super Bowl. 

'We're bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today. We think we've got something for everyone,' said Jason Levine, chief marketing officer for Sabra.

Kellogg's Pop Tarts

 Kellogg's went for quirky  in this commercial starring Queer Eye's Jonathan Van Ness. 

In a pseudo infomercial, Van Ness was seen describing  the new Pop Tarts pretzel snack.  

The ad appeared to work on one viewer, who wrote on Twitter: 'I am NEVER struggling to snack but if Jonathan Van Ness says I need pop tarts then bring me 500 of them immediately'.

Kellogg's went for quirky in this commercial starring Queer Eye's Jonathan Van Ness

Avocados From Mexico 


Avocados from Mexico have carved out a niche with humorous ads featuring avocados, but they may have veered a little too far into 'random' territory with this effort featuring a home shopping network with fake products such as a baby carrier-like device for avocados. 

'I thought the Avocados from Mexico spot felt like a random and gratuitous use of celebrity,' said Steve Merino, chief creative officer of Aloysius, Butler & Clark in Wilmington, Delaware. 

'Not only did it not make sense to have Molly Ringwald as your spokesperson, it was also a bit of a distraction.'

Audi

The Super Bowl always attracts automakers launching a new vehicles, and this year nearly every carmaker touted an electric car.

Audi showed 'Game of Thrones' actress Maisie Williams singing 'Let it Go' from the Disney smash Frozen to promote Audi´s suite of electric vehicles.

'Maisie Williams, Frozen, and electric cars. Three of my favorite things in life in one commercial. Selective marketing did its job with this one,' one thrilled viewer posted to Twitter.

Audi showed 'Game of Thrones' actress Maisie Williams singing 'Let it Go' to promote Audi´s suite of electric vehicles

 Snickers 

A tinge of surreal weirdness crept into several of this year's advertisements - including one from Snickers. 

 The chocolate company imagined a world where people sing on a hilltop (an homage to a famous 'Hilltop' Coke ad) about digging a giant hole and putting a giant Snickers in it because the 'world is out of sorts.'

Tide 

Laundry detergent label Tide made an impact on viewers by running a commercial that featured characters attending a Super Bowl party. 

The relatable ad featured a woman (Emily Hampshire) accidentally smearing a friend's white shirt with sauce after she excitedly watches her team make a touchdown. 

Thanks to Tide's Power PODS, the guy with the smeared shirt (Charlie Day) is able to wait 'until later' to do his laundry, as the cleaning product is able to remove old stains. 

' I have always believed in the #LaundryLater mantra. Tide just legitimized it. Great ad,' one viewer posted.


Pringles 

Pringles enlisted Adult Swim's animated 'Rick and Morty' duo with a meta ad in which the characters realize they're stuck inside a commercial.

'A long way from the old campaign of 'Once you Pop you Cannot Stop!' That's a good thing. Very funny, perfect for the target consumer, and should sell a bunch of Pringles,' tweeted Jim Stengel, the former global marketing officer of Procter & Gamble. 

 WeatherTech

Vehicle parts seller WeatherTech enlisted the help of dog Scout suffering from cancer for its Super Bowl 2020 advert.

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