STRATEGIC ALIGNMENT THROUGH COMPETITIVE PRIORITIES IN CAPITAL GOODS COMPANIES

Prof. Dr. Roberto Giro Moori, Herbert Kimura

Resumo


The purpose of this paper is to ascertain the strategic alignment of companies producing capital goods and deploying competitive priorities, from the standpoint of dyadic relationships.  To collect the data, semi-structured questionnaires were used for a sample consisting of 113 respondents from 87 companies producing capital goods, all operating in Brazil. The data were analyzed using non-parametric statistical techniques. More specifically, an analysis of Kendall’s coefficient of concordance (W) showed that product (or component) price and performance are the main competitive priorities for companies in this sector. Thus, evidence was found that companies producing capital goods are strategically aligned from the standpoint of dyadic relationships with their suppliers and customers, with price being the main criterion, depending on the downstream focus of the company, through the performance of the product (or component).

Palavras-chave


Alinhamento estratégico; prioridades competitivas; critérios ganhadores de pedidos; bens de capital; gestão da cadeia de suprimentos

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DOI: http://dx.doi.org/10.21714/1984-6975FACES2014V13N1ART1801

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Revista de Administração FACES Journal
ISSN 1984-6975 (online)
Classificação Qualis-CAPES - B2