INTERNATIONALIZATION STRATEGIES: A CASE STUDY AT SMALL EXPORT COMPANIES

Joysinett Moraes Silva, Elaine Di Diego Antunes

Resumo


The purpose of this study is to identify the main internationalization strategies used by small manufacturers of hammocks. Our findings show that these export companies have up to 20 employees and their main internationalization strategy is exportation. This plan is carried out in 3 ways: indirect exportation, through trading companies; direct exportation, through sales performed in the companies and cooperative exportation, through a network of dealers in greater companies. Its was also verified that some organizations export up to 60% of their products while the vast majority does not even export 5% of it, turning primarily to the domestic market.

Palavras-chave


Hammocks, Internationalization strategies, Exportation, Small export companies

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DOI: http://dx.doi.org/10.21714/1984-6975FACES2009V8N1ART139

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Revista de Administração FACES Journal
ISSN 1984-6975 (online)
Classificação Qualis-CAPES - B2